I work with an extensive range of brands across all sectors, in all aspects of media relations. This includes day-to-day interaction with journalists, campaign planning, training in-house media teams or helping new businesses understand what they want from their engagement with the media.
I can help you create and implement a strategy tailored to the requirements of your organisation, troubleshoot potential problems, identify opportunities in emerging trends in the media and plan for the challenges of the future.
Media strategy and consultation
Understanding how your business is perceived by both the media and the public is essential in these volatile times. I can help you create a strategy for interacting with the media, from proactive engagement to troubleshooting problems. For long-established media teams I work alongside the business to refresh and reinvigorate their strategies.
I’ll provide you with an in-depth overview of how your organisation is (or could be) perceived, identify opportunities and help you mitigate challenges. After the initial consultation and proposals, I’ll provide ongoing support should you need to make sure things are staying on track.
Messaging and interview planning
Finding the simplest and most straightforward way to convey the key facts about your business is essential in the modern media age. I work with businesses to help them identify the messages that will resonate with people.
Messaging and interview planning also encompasses journalist briefings, in-house risk-assessment and broadcast media training on how to convey these messages simply and effectively. I help businesses plan for media interaction, avoid common traps and get across the points they want to make.
Working with the media
Understanding the unique challenges faced by broadcast, national, regional and online media outlets is equally as important as recognising what journalists want. My media relations and strategy planning incorporate how things work “behind the scenes”, helping you build long-standing relationships with key journalists.
If you’re an executive with limited time to prep for interviews or a PR team looking to anticipate potential problems when speaking to journalists, I can help you identify the risks, address the difficult questions and avoid the practical problems that can arise should things go wrong.